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|Marketing Your Business
|Personal Contact with Customers
most powerful marketing you can do for your business is making regular,
friendly and personal contact with each of your customers.
three examples tell the story.
A regularly stays in touch with customers. This business has staying power.
B occasionally talks to a few friends. This business stagnates.
C does nothing. She waits for a customer to call or stop by. This business
increase your businessí staying power, look for opportunities to send your
customers a personal note.
getting fresh business cards along with postcards, note cards and postage.
Assemble and update your list of customers with the mailing address, phone
number and other information such as the email address. Keep a record of what
she has purchased.
are some ideas on when to send note.
your business vibrant by maintaining regular contact with your customers. After
all, your customers want to feel that they are important to you.
- At the start of each
new fashion season, send a note announcing the season describing a new
catalog or a new group of merchandise.
- In the middle of the
fashion season, send a note about particular style she might like.
- Before each holiday,
send a note describing a style or brand that would be perfect for her
- After she has bought
something, write a thank you note, and ask how she likes it.
- Prior to a big sale,
send a note offering a preview of the sale.
- Always send a
birthday note, unless she says she doesnít have birthdays any more!
|Do I need a website?
determine whether you need a website, look at your business and how much time
and money you want to invest. In addition, decide if you want your business to
be found on the Internet. You can choose between having no website, a listing
on an existing website, or your own website.
1. No website. Maybe this is right for your business. Not every business needs
a website. Itís more important to get started on your regular personal contacts
with your existing customers. They will help you expand your business through
good word-of-mouth publicity. For more information, see: Personal Contact with Customers.
2. Listings in free Internet business directories. The top free Internet
business directories are Google Maps, Google Places and Yahoo Local. For more
information, see the article, Tip #1 for Your Business on the Internet.
are other directories that have free listings, though they encourage you to
upgrade to a paid listing. The free listings are best for most small
businesses. See Hot Frog and Manta.
3. Your own Marketing Website. It showcases your business with photos, a
description of your business, your location, and contact information. One of
the best and free options for a marketing website is a Facebook Business Page.
This is a specialized type of Facebook that is designed for a local business.
When Facebook uses the word, Page, with a capital P, it means a Business Page.
If you already have a personal Facebook profile, look along the bottom for the
link titled: Create a Page.
4. Your own Selling Website. It has shopping cart software to accept payment
for specific items. Very few local or family-owned apparel businesses need a
deciding on a selling website with shopping cart software, ask yourself these
questions. Do I know enough about Internet software to maintain and update
products and to handle technical problems? Do I have time every day and every
week to write unique content so the website is fresh? Do I own the products in
inventory so I can promptly ship? Do I accept the legal and financial
responsibility for accepting payment and promptly shipping? If you answered YES
to all four questions, check into services like GoDaddy, Yahoo Shopping or
Ebay. If you answered NO to any of the questions, donít waste your time trying
to do a selling website. Instead use Options 1, 2 and/or 3 above.
that these options can be useful tools for your business. But a website and the
Internet are not get-rich-quick schemes. The core of your business is you, your
merchandise and your valuable customers.
|The #1 Tip for Your Business on the Internet
the printed Yellow Pages? It is almost a thing of the past. For a shopper using
the Internet to find businesses in her local area, the #1 resource is Google
Maps. Itís not just the map; it has all the business listings. Google Maps and
Google Places combine to show business listings on the maps and search results.
it out for your business. Use the Google Search; type your business name and
city. Do you see your business as a listing with a small map? Next, do another
Google Search. Type your businessí keywords, such as prom dresses or church suits, plus the city. Do you see your business as a listing with a small map?
you donít see your business, type the keywords, immediate resource dallas, to see an example of a Google Map listing. It has
information about the business, the address, plus a red pointer on a small map.
create a listing or to edit your listing on Google Maps, go to maps.google.com
for the link: Put your business on Google Maps, and follow the
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|Help Q 5a
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